Thursday, December 09, 2010
At the height of the health care reform debate last fall, Bill Sammon, Fox News' controversial Washington managing editor, sent a memo directing his network's journalists not to use the phrase "public option."
Instead, Sammon wrote, Fox's reporters should use "government option" and similar phrases -- wording that a top Republican pollster had recommended in order to turn public opinion against the Democrats' reform efforts....
Two months prior to Sammon's 2009 memo, Republican pollster Frank Luntz appeared on Sean Hannity's August 18 Fox News program. Luntz scolded Hannity for referring to the "public option" and encouraged Hannity to use "government option" instead.
Luntz argued that "if you call it a 'public option,' the American people are split," but that "if you call it the 'government option,' the public is overwhelmingly against it."
Hannity is a commentator/pundit, so him using the phrase "government option" isn't an issue, however, when editors direct allegedly "straight news" reporters to use politically charged phrasing in order to sway public opinion, we have a serious problem.